drinks & fun, no alcohol required.
fun
≠
alcohol
≠
fun ≠ alcohol ≠
fun - as the social norm defines it - is largely synonymous with alcohol consumption.
but, society is becoming increasingly sober. Gen-Z is consuming 20% less alcohol per capita than Millennials did at their age. 64% of these teens & 20 y/os predicted that as they age, they'll drink less than Millennials do.
our founding team all attended D1 'party schools', having tons of fun - but without any alcohol - during their time there. we've heard from our peers who don't drink & feel that this banishes them into the antisocial camp. others have voiced that they wish they didn't drink, or could drink less, but that the social pressure is too much.
we envision a world in which folks can still have fun, without alcohol.
sobriety is dope
!!!
sobriety is dope !!!
as we craft our initial product line, join our lab group & be a part of our community!
exclusive access to community, product testing, & events.
YOUR brand of fun
//
YOUR brand of fun //
the founding team /
brad biehl
/ Founder & ceo
sarim siddiqui
/ director of content
adrian lauderdale
/ director of product